Increased net new revenue
Net New Opportunities
01 — Objectives
Before working with Elevate, our biggest challenge was creating a consistent pipeline of new business opportunities. We relied heavily on referrals and existing relationships, but we wanted to proactively reach new corporate clients.
We needed a structured outbound process that allowed us to connect with senior decision-makers within organisations that would benefit from our event services.
03 — Obstacles
The communication has been excellent throughout.
The onboarding process was simple, and the team took the time to understand our ideal customers, messaging, and goals before launching the campaign.
We received regular updates and felt that the campaign was continuously being improved based on feedback and results.
A standout moment was seeing the quality of conversations being generated.
The campaign wasn’t focused on sending generic messages — it was about creating relevant conversations with businesses that genuinely matched our services.
The targeting improvements and messaging adjustments helped increase engagement and generate better-quality opportunities.
02 — Process
Initially, we needed to refine our target audience and messaging to ensure we were reaching the right businesses and decision-makers.
Like any new business development channel, there was a learning period while understanding which industries and roles responded best.
The Elevate team reviewed campaign performance, adjusted targeting criteria, refined messaging, and continuously optimised the outreach.
This allowed us to focus more heavily on the prospects most likely to convert.
04 — Results
The time saved allowed our internal team to focus more on delivering events, managing client relationships, and closing opportunities rather than spending hours searching for prospects.
This contributed towards generating £20K+ in additional business value.
Yes. The biggest positive impact has been creating a more predictable approach to business development.
Instead of waiting for referrals or opportunities to come through organically, we now have a consistent process for generating conversations with potential clients.
05 — Feedback
Elevate has helped us take a more proactive approach to business growth. The quality of conversations generated and the time saved internally has made a real difference. We now have a consistent process for reaching new potential clients and creating opportunities that we wouldn’t have had access to previously.
The service has been excellent overall.
One potential opportunity would be creating more opportunities for clients within the Elevate network to collaborate with each other, potentially through introductions or a partner ecosystem.
