01 — Objectives
Before partnering with Elevate, our marketing team consisted of a single person, making it difficult to consistently scale outbound business development activities.
LinkedIn outreach had become increasingly limited due to platform restrictions, preventing us from growing outreach volume without risking account limitations. We needed a scalable solution that would allow us to reach more decision-makers while expanding our visibility within the Technology and AI recruitment markets.
03 — Obstacles
Communication has been excellent throughout the partnership.
The onboarding process was straightforward, expectations were clearly explained, and the team quickly developed a good understanding of our business, messaging, and ideal customer profile.
Ash has remained highly responsive, proactive, and always available whenever campaign changes or strategic discussions were needed.
The biggest standout was the speed at which campaign adjustments could be implemented.
Whenever we wanted to pivot targeting, messaging, or audiences, the team reacted quickly without unnecessary delays, allowing campaigns to remain aligned with our evolving business priorities.
02 — Process
Initially, we wanted to test different audiences across both the UK and US markets while refining our messaging to identify which sectors generated the strongest engagement.
As with any outbound strategy, there was a learning period while gathering campaign data.
Elevate continuously reviewed campaign performance, adjusted targeting, refined messaging, and sourced new prospect lists to improve campaign relevance.
This ongoing optimisation ensured outreach remained aligned with our business objectives while increasing engagement over time.
04 — Results
05 — Feedback
Working with Elevate has been a really positive experience so far. They took the time to properly understand our business, target market, and overall goals rather than applying a generic outreach approach. Communication has been strong throughout, campaigns are managed proactively, and the team has been very quick to react whenever we have wanted to pivot strategy or adjust targeting.
One of the biggest benefits for us has been having them handle the majority of our LinkedIn outreach from setup through to managing replies, which has saved a huge amount of internal time while helping increase our brand visibility across both the UK and US markets. We have already seen an increase in outreach activity and some promising lead opportunities coming through as a result.
