Gateway Beverage Group

Building a qualified B2B pipeline for a new beverage industry venture.

10 - 12
Qualified opportunities generated
Industry

Beverage Alcohol Logistics, Compliance and Sales

Campaign Focus

B2B Lead Generation & Appointment Setting

Primary Objective

Generate discovery calls with prospective customers

He came across as confident and credible as he described Elevate’s process.

Ken Aufiero

VP & General Manager - Gateway Beverage Group

10–12

Qualified opportunities generated

Meetings

Booked with relevant prospective customers

Increased

New Partner relationships

The Challenge

Gateway Beverage Group approached Elevate during the formation of a new business, with a clear need to establish a reliable way of identifying and engaging prospective customers.

As a new venture in the beverage alcohol logistics, compliance and sales sector, the team needed access to high-quality prospect data and an effective process for finding and approaching the right leads.

With ambitious plans to secure 15–20 new customers over the next 6–12 months, Gateway needed a structured business development system to support its growth.

Our Approach

Elevate developed a targeted outbound campaign based on Gateway’s ideal customer profile, combining

In-depth prospect research and data enrichment

Tailored outreach messaging aligned to Gateway's value proposition

Multi-channel outreach and campaign management

Ongoing optimisation and support from the Elevate team

04 — Results

Results & Outcomes

During the early stages of the campaign, Elevate generated approximately 10–12 qualified opportunities for Gateway. These resulted in meetings and discovery conversations with relevant prospective customers.

10 - 12

Qualified opportunities generated

Meetings

With relevant prospective customers

Increased

Brand awareness within the target market

While the campaign is still in its early stages and no new customers have been confirmed yet, Gateway has already seen the campaign positively contribute to its sales pipeline and brand visibility.

05 — Feedback

Feedback & Recommendation

Their ability to craft messaging for campaigns has been the most valuable aspect of the partnership.

Ken Aufiero

VP & General Manager, Gateway Beverage Group

The Experience

Gateway described their overall experience working with Elevate as very positive, highlighting the straightforward onboarding process, responsive communication and the quality of the campaign messaging.

The team felt informed and involved throughout the process, with the Elevate team being “very responsive and accessible” whenever support was needed.

The Outcome

Elevate helped Gateway move from the challenge of finding and reaching prospective customers to an active pipeline of 10–12 qualified opportunities, providing a strong foundation for future growth.

With a clear strategy, targeted outreach and ongoing collaboration, Gateway is well positioned to continue developing opportunities and work towards its goal of 15–20 new customers over the next 6–12 months.